In-House Financing
Overview
When using In-House Financing, the enterprise covers the upfront costs itself. This usually occurs when the product is expensive, such as a solar home system or community power system. In some cases the social enterprise offers credit to customers, who pay back over time (similar to a bank loan and with interest). In other cases, the enterprise builds long-term fees into the product purchase, such as rentals, recharge fees, or maintenance from a central facility. This model works best when the enterprise has leverage over the customer’s willingness to pay, for example, the ability to cut power for non-paying customers.
Pros
Customers can’t afford the purchase price up-front and no financing partner is available. Also, if the product requires long-term maintenance, and ongoing fees create incentives for franchises and employees to provide maintenance.
Cons
Getting customers to repay loans can be challenging, especially when it is too expensive or politically problematic to remove a system once it is installed. Getting customers to pay rental fees can be expensive for the social enterprise, especially if the enterprise has to go to the renter to collect. Generally, this model requires a high-touch distribution system to maintain a long-term customer relationship. Because the enterprise finances purchases with its own resources, growth is constrained by how much internal capital exists.